www.sostav.ru has published an article by the B2B.ru chief analyst about the nosedive of the advertising market and open barter as an advertising market driver.

Back in late 2008 many research companies and major advertising companies forecast that the Russian advertising market would tumble down. The reality turned out to be worse than the forecasts: there was a considerable decline in the advertising market almost all over the world, but Russia faced a far more severe downfall than in most other countries.