“10% for framework, 10% for mechanism, 20 – 30% for fabrics, the rest is the premium of the sellers,” for the thousandth time thought Nadezhda Anatolyevna to herself. “Why the hell do they add 200 to 300% to the price of my sofas? I do not earn as much money as they do!” Nadezhda received Comfort-Furniture, an upholstered furniture business, from her ex-husband, who has left her three years ago for a younger one. After grieving for some time, Nadezhda got entirely into her business to take mind off the sad thoughts. Not everything panned out from the beginning, but eventually she began making things right, and the business at last started paying off. “But I can’t all the time ping-pong the beery workers,” she thought to herself. Her new friend Pavel had been asking her to move to him to London for a long time. He even promised to find a buyer for her business, if she managed to show twenty-thirty percent profitability for at least half a year. Of course, she did not want to move away without any support, these men often love and than leave, and here the business will kick the bucket without her sure hand. “The options are not many, TO SELL,” she decided. But how can she increase this restive profit?

The sellers who have been working in her factory not for the first year have become too fat and lazy! They sit on old customers, and you won’t get them to search for new ones even at the gunpoint. The receivables are going up, having exceeded 15% this year, and none of the dealers wants to pay in cash, they all want to “pay as they sell” and demand discounts. The end product warehouse eats up another 10 – 20% of the turnover. In addition the capacities are underloaded, sometimes by 20 – 30%, especially out of season.
But the main question that Nadezhda did not know the answer to was how to make dealers buy more foldaway sofas without giving them additional discounts? These sofas made the biggest revenues. She would have never found the answer herself, if not for her buddy Rayka from New York, who has left for the US just in time in the end of 1980s, under the “Jewish Program.” She once told Nadezhda how she saves up to 30% of expenses thanks to a bartering house, one of the about four hundred existing there in this frigging America!!! “Check for something kind of this in your Soviet Union,” said Rayka. Nadezhda googled for a “bartering house” and found the B2B.RU Open Barter System, which states that it can help increase the profit and save cash.

Not really believing in such a simple solution to her problem, she nevertheless decided to try. She put up for sale a couple of her sofas and armchairs, having lied a bit and categorizing them as “office furniture”, after all this is a “Business 2 Business” site, she grasped, though she’s been working in the B2C domain for her whole life, i.e. with the “naturals”. The further developments are for sure clear to the reader. When orders through B2B.RU reached 20% of Comfort-Furniture’s turnover, she kicked out five of her old saleswomen, thus saving around 492 000 rubles a month. Why the hell do she need them, if ten brokers of B2B do the same work for 1 500 rubles a month, without consuming 50 square meters of office space, which means another 98 000 rubles saved per month. She said good-bye to the receivables, as system members pay with 100% advance.
She had to almost completely abandon the warehouse (another 10% saved), because everything started selling off literally right from the wheels, and the capacities were loaded up to the balls! She used the B2B Money earned from sales to buy the upholstery material from an old supplier, having said that if he disagrees she will lose her as a customer. Overhead costs were decreased by 5% by virtue of many business services provisioned with the Open Barter System. Finally she could afford a website with all the bells and whistles the leading manufacturers have, reached the first position by the “upholstered furniture” query in all search engines, and gets about 10% of customers right from the net, bypassing the dealers, and such customers pay in cash with a 100% prepayment and are ready to wait for the delivery for one month. A non-interest loan, essentially!
Why didn’t Nadezhda Anatolyevna decreased the price for private buyers by 200 – 300% given all the aforesaid, we did not manage to find out .
Wait a minute, you may say, how did she make dealers buy more? Easily! Dealers are very savvy, only a serious discount can make him eat more wares. So, when Nadezhda Anatolyevna understood that a dealer was not going to buy anything until the end of the season, she called him and offered to swap commodities, for example, her sofas for executives’ studies and so on. Then she put up the swapped ware for sale through B2B and sold it to end users visiting her through ads as well. Thus she increased both the range of products and her company’s turnover at the same time.
The long-awaited profit emerged in accounting reports, Nadezhda Anatolyevna sold her business, but did not left for London, but moved to an Italian upholstered furniture designer, who she got acquainted with on an upholstered furniture exhibition (by the way, she paid for participation in it with B2B Money as well). After all, Ricardo is much younger, hotter, and the climate in Italy is indeed better than in the Foggy Albion .